Most men your age are winding down.
You're not 'most men'.
Whether you want to Bring Back Your Best,
or Go to The Next Level
"I work with men 50-85 who refuse to fade.
Men who want to stay strong,
stay sharp, and stay in the fight
- because they know they're not finished."
Steve White
You already know
The energy isn't what it was.
The sharpness comes and goes.
You look around and see men your age settling - getting soft, getting quiet, getting out of the way.
And you refuse.
You've worked too hard and learned too much to spend the next 20 years in neutral. You're not interested in "taking it easy." You're interested in staying vital & engaged - physically capable, mentally clear, and actually useful to the people and things that matter.
But here's the thing:
You can't do this alone.
And you can't do it the same way you did at 35.
The old playbook doesn't work anymore.
The body's different.
The stakes are different.
And if you're honest, you're not sure what the next version of "strong" even looks like.
That's why you're here.
Here's how we do it
This isn't a workout plan. It's not a coaching program. And it's definitely not a midlife crisis support group.
It's a limited number of men - who are building the next best version of themselves - physically, mentally, and in terms of what they're actually doing with their time and capability.
We work on three things:
Mental Clarity & Edge
Physical Capacity That Matters
Usefulness & Direction
MENTAL CLARITY
The fog is real. We cut through it. Focus, decision-making, learning, memory - the things that make you you - stay sharp. Or get sharper. Creating space to see clearly again. Uncovering internal patterns, assumptions, and operating principles. As noise settles, intuition sharpens.
PHYSICAL CAPACITY
Not aesthetics. Functional capacity. Strength, mobility, and resilience that let you do what you want, when you want - for the next 20 years. Training that respects your body's reality without babying it. Restoring strength, health, and daily discipline so the body supports life rather than limits it. Energy is foundational.
USEFULNESS
You didn't get this far to fade into irrelevance. We help you figure out what the next chapter is actually for - and how you choose to show up in it with weight and intention. Bringing out the best that is already within you.
Your body, your life, your goals. No templates. No one-size-fits-all bullshit.
This isn't for everyone. It's for men willing to remove friction, restore alignment, and let what's already in them move forward with intention.
We're not adding something new. We're uncovering what's already there.
The men who do this work
Have energy that matches their ambition
Move confidently in their bodies
Can handle physical demands without limitation
Spend time with intention, not distraction
Can articulate what matters and act on it
Look at the next 20 years as an opportunity, not a decline
Are sought out, not sidelined.
Not theoretical. Not someday.
This work moves fast when you're ready.
The Path Forward
Step 1: The First Conversation
(30 minutes, no cost)
We talk. You'll gain clarity, hear what's possible, and get a sense of whether this is right. We'll both know if there's a fit. Either way, you'll leave with clarity and direction. No pitch. No pressure.
Step 2: The Foundation Session (90 minutes)
If there's a fit, we lay the groundwork.
This is a working session - not a consultation. We map your current state across multiple domains: physical capacity, mental clarity, relationships, work, and what you're actually doing with your time and capability.
You'll walk away with:
A clear assessment of where you stand
What's actually limiting you (not what you think is limiting you).
A comprehensive written synopsis of your situation and the path forward.
Specific next steps - whether that's a structured program, ongoing work, or something else entirely.
This is custom to you. Not a template. Not a sales pitch for a pre-built program.
Investment: $450 (This gets things moving. Cash flow for me. Real value for you.)
Step 3: What Comes Next
From there, we'll know what's right:
- A 100-Day Elite Program - fully customized to your body, your goals, your life.
- Ongoing partnership - systems and frameworks that adapt to you over time, built for long-term value.
- Something else - if what you need doesn't fit a standard structure, we build what does.
The frameworks we create together aren't one-time fixes. They're designed to serve you for life - evolving as you do.
Pricing depends on what we build together. But if you've gotten this far, you already know it won't be cheap - and you wouldn't respect it if it was.
About Me
STEVE WHITE
I'm Steve White. I turn 70 in April.
I've been working since I was 13. Professional rugby league player in my late teens - while working full time.
Personal advisor to state ministers and board director of multiple hospitals in my 20s. A Director of over 35 company boards across four decades. Founder/CEO of 13 companies. Raised $200M+ globally. Extensive global capital market experience. Led a $100M+/year mining operation. Co-founded Firewire Surfboards (now owned by Kelly Slater).
I've also spent decades in high-performance development work - Mastery University, Tony Robbins' crew, NLP - and worked privately with athletes who went on to become world champions, using a process I developed years ago.
Currently: Founder and Director of Flying Forest ($3B biomass to green methanol / SAF project in Finland). Advising NASDAQ listings. Appointed to lead a tech spin-off out of UQ. Still training. Still building.
A few years ago, personal disruption made me look more closely at what I'm doing with the second half of my life.
Not what I've been doing. What I've been postponing - and what's calling me now.
That's when this work became real - not as a concept, but as something I had to figure out for myself.
I'm not coaching you from the sidelines. I'm doing this work alongside you.
If you're the same kind of man, let's talk.
Trusted by Those Who Play at The Top
From professional sport to executive leadership,
I’ve seen what it takes to perform under pressure - and rise again.
Mark Bouris AM
“I have known Steve White nearly all of my life and have followed his various careers and enterprises year after year without pause, and without pause, I can say that I have never met anyone with as much innovation, energy & character.
Steve is and always has been an innovator whether it be in real estate, management & development, marketing of business products and business strategies across a swathe of industries, mining and resources or financial services.
His gift is to identify a gap, invent the solution and execute for an outcome. Always doing so with the utmost integrity and pleasantness.
His skill is around understanding through research an industry, planning and then articulating same to his client or partner, a rare skill indeed.
It’s a bit unfair to many reader of this testimonial as I am truly a Steve White fan. But I wouldn’t state the above unless I firmly believe it.”
Mark Bouris AM
Executive Chairman
Yellow Brick Road
Mark Visser
I have dedicated my life to the sport of big wave surfing and every single aspect of what I do plays an important role to the outcomes of my adventures !
Steve White has been one of the biggest influences in my life and literally changed my thinking pattern to condition me for success well before I started my journey of big wave surfing.
Steve has been there as a mentor, a coach and a great friend to me and I can never thank him enough for all his efforts.
You changed my life Mate ! Thanks Steve.
Mark Visser
Laura Csortan
"Thank you for all you have done for me. You have been a great inspiration & your guidance I shall carry with me, not only through Miss Universe, but through life.
Your passion for what you do is motivation for those who interact with you, certainly I have found your strength & focus in life enough to make me want to follow in your ambitious footsteps.
Again, thank you Steve, your genuine generosity is so appreciated."
Laura Csortan
After winning both Miss Universe and Miss World Australia, Laura Csortan has become one of Australia’s leading television presenters. It all began with winning.
Firewire Surfboards
"Steve White and I teamed up in late 2004 to relaunch my brand of 25 years, NEV Future Shapes.
Through Steve's skills and connections we put together a business plan, and on the back of that we formed an unlisted public company NEV Futureshapes Ltd. We raised capital and embarked on an ambitious global journey to promote "NEV".
the net result of this collaboration is that 6 years on "NEV" became Firewire Ltd.
Firewire is arguably the most technically superior surfboard company in the world. We have achieved the status of being the number one brand in the US and Australia. We have much to look forward to with our foundation firmly in place for global growth & brand recognition.
Without Steve this journey would not have taken place and FIREWIRE would not exist."
Nev Hyman
Co-founder
www.firewiresurfboards.com
Note: FIREWIRE has now been purchased by multiple surfing world champion, Kelly Slater.
If You're Still Reading
You already know this is for you.
Most men don't make it this far down the page. They've already decided it's "not the right time" or they'll "think about it later."
But you're still here.
That tells me something.
You're not looking for permission. You're looking for the right way in.
This is it.
Book the First Conversation. See what's possible. Decide from there.
30 minutes. No cost. No pitch.
Just two men talking about what's next.